Brown rice (whole grain) is a lot more nutritious compared to the white rice. It's rich in Vitamin B and E, Potassium... and fiber. But it has some disadvantages as well.
1. Takes long to cook (it's best to soak brown rice in the water overnight).
2. Takes more to digest (might not be good for kids or when your body is ailing)
3. Got some brown rice-ish odor.....
This half-brown rice solved those problems. As you see in the picture, it's not whole-grain; it looks to me like 40%-grain instead of 100%. Obviously less nutritious than brown rice, but more so than white rice. You can cook just as you cook white rice, and it tastes pretty close (not the same though).
It's a little bit expensive, but worth trying. If you live in California, it shouldn't be difficult find it in Japanese grocery stores.
Sukoyaka Genmai, or 健やか玄米 (I bought 15 lbs bag at about $22)
Nishimoto Trading, Santa Fe Springs, CA USA