Thursday, August 27, 2009

Warm ice cream?

This is novel.

Ben & Jerry’s ice cream is pondering how to make an ice cream that is made, shipped and sold warm, with the consumer taking the final step of actually freezing the product.

I have always thought that we could reduce enormous amount of CO2 by reducing our reliance on cold or frozen foods/beverages. It's almost second nature to us, but there are a lot of things that are unnecessarily cold or frozen. We can reduce or eliminate ice cubes in soda, for example. And it won't change the function of soda that much. Eating less frozen food and cooking by yourself might reduce more GHG than you think, if you think through the supply chain and logistics.

Rethinking cold/frozen food is one of the low-hanging fruits to reduce our carbon footprint.

Thank you Ben and Jerry's for working on this, and thanks for being delicious and green at the same time.


Anonymous said...

the product already exists, it is made by the Italian company Ferrero and its name is GranSoleil

Joshua Levin said...


I hope you don’t mind me reaching out. I’m producing a film on Haiti's agricultural crisis and the grassroots sustainable ag-based recovery movement emerging there. I believe strongly that Haiti is an amazing test-case of the failed paradigms of the past, and we are making this film both to promote a new path for Haiti, as well as leverage this "teachable moment" for the world.

We're on Kickstarter, and we've produced an Intro Video which I think your audience would find appealing. The video is at An embeddable version from Vimeo is available at: I would also love your guys’ feedback on the project if you have any.

Thank you,