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I think one of the major factors that makes these two countries similar is population density. Netherlands - 395/km², Japan - 337/km² . Pretty close. Or actually, I was surprised to find that Netherlands is denser than Japan which is infamously packed with people.
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Japan is also very small and dense. Although it is sluggish in environmental policy, it is advanced in energy efficiency technology and process efficiency. Prius and Kaizen are some of those examples.
Photo above is a market in Netherlands, below Japan. Similarly dense! People are just filling up the small space like this everywhere.
I can't stop feeling that this is where people start to internalize the concept of "efficiency" as a second nature.